We have all seen the actors and actresses, pop stars and TV presenters with perfectly white and aligned teeth. Whilst some are lucky enough to have naturally attractive looking smiles and nice teeth, many of the TV stars choose dental cosmetics to achieve the perfected look. This is something we have been aware of for a long time. However, this celebrity trend of cosmetic dentistry has recently started to become much more mainstream. Those with everyday nine to five jobs are now looking to create the perfected celebrity smile for themselves.
The desire for a glamorous aligned and white smile has been initiated by the increasing pressure of maintaining a high standard of appearance in all sectors of work and also the increasing development of an aesthetic culture. It is now becoming more apparent that the English are adopting an aesthetical approach to every aspect of existence. The appearance of our cities and the appearance of our self have become central to our ambitions. It could be said that this cultural shift mirrors the culture of celebrity.
